Isabelle Redman

Strategy Assistant

Having recently graduated from the University of Nottingham with a degree in Politics and International Relations, Isabelle brings a strong interest in business, entrepreneurship and finance. She is particularly drawn to understanding how businesses grow, navigate challenges and develop strategies that create long-term success.

Alongside her studies, Isabelle founded and managed her own business during the COVID-19 lockdown, gaining first-hand experience in entrepreneurship and the day-to-day realities of running a company. This experience sharpened her commercial instincts and strengthened her ambition to establish her own venture in the future. Her academic background has further developed her analytical thinking, research skills and ability to approach complex problems from multiple perspectives.

Isabelle is particularly keen to deepen her understanding of business strategy by learning from experienced entrepreneurs and advisers while contributing to meaningful client projects, bringing an enterprising mindset shaped by her own experience building a business from the ground up.

At The 24 Hour Business Plan, Isabelle supports Senior Advisors through structured research, strategic insight and a collaborative approach, helping businesses transform ideas into actionable plans.