Charlotte Morton

Senior Advisor

Core expertise: Brand & Reputation Marketing | B2B Marketing Strategy | Creative & Social Strategy

For over 20 years, Charlotte has shaped how some of the world's most recognised technology companies communicate, compete, and grow. As one of Google's earliest hires in the UK, she pitched Search and YouTube to brands and agencies before their full potential was widely understood, going on to co-found Google UK's Creative Agency Team to embed modern digital solutions at the heart of brand planning.

Charlotte's move into B2B Marketing saw her take on some of the most scrutinised and complex brand challenges in tech, shaping Google's response to rising competition and building YouTube's advertiser proposition through a period of significant reputational pressure. In her final role as Head of Brand & Reputation Marketing, she shaped how the company was perceived at one of the most complex moments in its history, the mainstream rollout of AI, leading work spanning Gemini's first communications campaigns to nationwide AI skilling programmes.

Across Sales, B2B, and B2C Marketing, Charlotte has overseen multi-million dollar campaigns and large-scale events, established centres of excellence for creative and social, and led teams through significant organisational change. She has since brought this expertise to the wealthtech sector as Fractional CMO at WealthAi.

At The 24 Hour Business Plan, Charlotte brings her experience shaping brand and reputation at the highest levels of the tech industry, helping organisations navigate complexity, build advertiser and stakeholder trust, and communicate with clarity through periods of significant change.

Email Charlotte: charlotte.morton@24hrbp.com