Insights

Stay updated with expert insights, industry trends, and strategic resources to drive your business forward.

Andrew Baxter Andrew Baxter

How do you optimise your operations as you grow?

The setup that got you here rarely scales to twice the size. This covers auditing your tech stack, clearing the bottlenecks that creep in, and knowing when automation, AI or a good dashboard is actually the answer.

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Andrew Baxter Andrew Baxter

What should your marketing achieve in a business plan?

The fundamentals of good marketing haven’t changed, but how you deliver them has. Here’s how to balance owned, earned and paid, split spend between brand and leads, and convert what all that activity brings in.

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Andrew Baxter Andrew Baxter

What are the five ways to grow a business?

Growth feels overwhelming until you realise there are only a handful of levers to pull. This breaks down each one, how to spot where your real opportunity sits, and when to double down rather than chase something new.

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Andrew Baxter Andrew Baxter

How do you use competitor analysis to your advantage?

Studied properly, rivals show you exactly where the open space is. Learn how to map where each competitor sits, what to take from their product, price and experience, and how to find a difference that actually holds up.

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Andrew Baxter Andrew Baxter

What should go into a market context analysis?

Strategy falls apart without a clear read on the world you’re operating in. This covers sizing the opportunity, tracking the macro trends that move demand, and truly understanding customers before their needs shift.

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Andrew Baxter Andrew Baxter

Do I need a business plan?

Businesses that plan measurably outperform those that don’t, yet most companies still operate without one. Here’s the evidence, what actually belongs in a plan, and the few things standard templates always miss.

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Andrew Baxter Andrew Baxter

How to build resilience with a Business plan

In this segment of Moolah, a radio show about money and business, our Founder and Senior advisor Andrew Baxter joins Omar De Silva, a lecturer and entrepreneur, to discuss the importance of planning in a world fraught with failures.

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