Steve Nelson

Sales Director

For more than 25 years, Steve has built his career in sales leadership, business development and commercial growth across corporate, international and entrepreneurial environments, working with organisations spanning APAC and the Americas.

Steve has held senior commercial roles with organisations including Ricoh and Checkpoint Systems, before founding Euroswift Australia. Across these roles, he has managed major direct customer relationships while developing distributor and channel networks throughout the region. Alongside running Euroswift Australia, Steve has taken on fractional sales and marketing leadership roles across Asia, helping businesses strengthen their commercial strategy, develop new markets and build more effective sales channels.

A particular area of focus for Steve is systemising sales processes, so teams can move beyond reliance on individual performers and build consistent, repeatable and scalable sales performance. He works with businesses to sharpen sales methodology, improve pipeline management, create stronger commercial disciplines and give sales teams the structure they need to reach the next level. As a business owner, Steve has led market development, supplier partnerships, new product launches, major account growth and go-to-market strategy across multiple sectors.

At The 24 Hour Business Plan, Steve takes a leadership role in driving sales growth and introducing more businesses to the value of structured, business-building planning, helping owners and leadership teams create clearer commercial direction, stronger sales execution and practical plans that translate ambition into measurable growth.

Email Steve: steve.nelson@24hrbp.com